Integrations & Automation

Workflow automation that plans for failure.

We automate the steps your process already follows. Each workflow is built to know what to do, and who to tell, when a step fails.

What is workflow automation?

Workflow automation is software that runs the repeat steps of a business process when a trigger occurs and its conditions are met. Examples are routing a request, collecting an approval, updating a record or sending a notice. Applied from request to completion, it is often called business process automation. It depends on clear rules and error handling.

A schematic of one automated workflow. A trigger, a form being submitted, starts it and a condition picks the path: yes runs the action, notify and track; no sends the work to review by a person. If the action fails, a retry runs, then an alert. It contains no data.
01/WHAT YOU GET

What you get.

  • A map of how the process runs today
  • Written rules for triggers, approvals and alerts
  • The automated workflow itself
  • A failure path for every step
  • A run log of what each run did
  • Documentation on how to pause, change and recover

A good fit for

  • Operations managers whose work stalls when one person is away
  • Teams handling the same request many times a week
  • Businesses with old software that has no API
02/HOW IT WORKS

How the work runs.

  1. Observe the work

    We follow real requests through the process, including exceptions and workarounds, before deciding anything.

  2. Choose what to automate

    We rank steps by frequency, clear rules and error cost. Some stay manual on purpose.

  3. Write the rules

    Triggers, conditions, approvals, deadlines and alerts are written down and agreed with the process owners.

  4. Build the failure path

    Each step gets a retry rule, a held state and a named person to alert.

  5. Test with real cases

    We test with realistic requests, including duplicates, missing data and slow or unavailable systems.

  6. Run, review and document

    We review run logs after launch, name an owner, and test every later change the same way.

03/PROBLEMS

What we fix.

  • Problem

    Work stalls until someone remembers

    What we do

    Each step starts when its trigger fires, so requests no longer wait on memory.

  • Problem

    Approvals stuck in inboxes

    What we do

    Each approval goes to the right person with a deadline, a reminder and an escalation.

  • Problem

    The same work done twice

    What we do

    Before sending a message or creating a record, the workflow checks whether that step already ran.

04/COMPARISON

Built-in feature, automation platform or custom code?

Four ways to build an automated workflow. One workflow can combine them, and the choice follows the systems involved.
ApproachWhen it fitsWhat you accept
Built-in automationYour current software already offers rules, triggers or approvals.The limits of that software; workflows stop at its edge.
Automation platformSeveral systems with ready-made connectors, and rules that change often.A subscription, its connectors and its limits on runs.
Custom integrationUnusual rules, high volumes, or an API with no connector.A higher build cost, and code to maintain.
Screen automationOld software with no API or export.Breaks when screens change, so it needs close monitoring.
05/QUESTIONS

Frequently asked questions

Do we need a developer to change an automated workflow?

Not always. Workflows built on an automation platform or in existing software can often have their rules, recipients and wording changed by a trained member of the team. Changes to custom code, new connections or failure handling need a developer, and every change follows the same test path before it goes live.

Can a workflow run on a schedule as well as on events?

Yes. An event trigger starts a workflow when something happens, such as a form submission or a payment. A scheduled trigger runs it at set times, which suits daily summaries, reminders, reconciliation checks and systems that offer no events. Many workflows use both, with the schedule catching anything an event missed.

What does an automated workflow cost to run?

Running costs depend on how the workflow is built and how often it runs: platform subscriptions, charges from messaging providers, and hosting and maintenance for custom code. Each is estimated from real volumes during scoping, so the monthly cost is known before the build starts rather than discovered after launch.

How quickly does an automated workflow react to an event?

It depends on how the trigger receives the event. On some automation platforms, many triggers poll apps for new data at intervals that depend on the plan, while instant triggers receive data through webhooks as each event occurs. Providers and networks add delays of their own, so no reaction time is guaranteed.

How does workflow automation relate to AI agents?

Workflow automation follows rules someone wrote down. An AI agent uses a language model to decide some of its own steps, which suits tasks involving documents or free text. Agents still need the same foundations: connected systems, permissions, logging and approval points. Building them is covered under AI solutions.

06/THE FULL DETAIL

The full detail.

Short answers are above. Open a panel below for the specifics: how we decide, what is included and the deeper questions.

Is this the right choice?

  • Choose workflow automation when the rules are clear and the steps repeat.

    A process that runs many times, follows rules someone can write down and mainly waits on people remembering is what this service is for.

  • Choose CRM and ERP integration first when the systems disagree.

    Automating a process on top of records that do not match only moves errors faster, so the data flow is fixed before the workflow.

  • Choose web application development when the process needs its own screens.

    When a workflow needs records, forms and permissions that no existing system can hold, an application is the better foundation.

Which business processes should be automated first?

The first processes to automate are the ones that run often, follow rules someone can write down, involve the same systems each time and cost something when a step is missed. A process that changes every month, depends on judgment at each step or runs a few times a year is usually better left manual.

Candidates are compared on five criteria, and a process that meets most of them is a good place to start.

  • Frequency: the process runs many times a week or month.
  • Clear rules: each decision can be written as a condition.
  • Stable systems: the software involved offers an API, a connector or reliable screens.
  • A cost to errors: a missed or late step affects a customer or revenue.
  • An owner: someone who can approve the rules and review failures.

Which steps should stay manual?

Steps that need negotiation, a judgment about a specific customer or an exception nobody can predict stay with people. The workflow hands them over with the information needed to decide, and continues once the decision is recorded.

Where should a person stay in an automated workflow?

A person should stay wherever a step needs judgment, authority or accountability: approving spending, accepting an exception, replying to a complaint or releasing something that cannot be undone. The workflow prepares the information, asks the right person, waits with a deadline and a reminder, and records the decision before it continues.

Approval steps are a common, established pattern. Automation platforms can include an approvals capability that automates sign-off requests and combines human decision-making with workflows. Whichever tool runs it, an approval step is built with a named approver, a deadline and an escalation, so a request cannot wait unseen.

Where a process has many paths, it is drawn before it is built. Business Process Model and Notation (BPMN) is a standard notation intended to be understandable by business users while still representing complex process semantics for technical users. That makes it a practical shared language between the people who run a process and the people who automate it.

What happens when an approver does not respond?

The workflow sends a reminder before the deadline and escalates to a second approver once it passes. Nothing is approved by default, and the request stays visible as waiting, so a stalled decision is seen rather than lost.

Which workflow steps are safe to retry automatically?

A workflow step is safe to retry when repeating it has the same effect as running it once, such as setting a status on a known record, and the failure is temporary. Steps that send a message, create a record or take a payment are retried only after checking that they did not already happen.

This property is called idempotency: in HTTP, a request method is idempotent when several identical requests with that method have the same intended effect on the server as a single one. Retrying an operation that is not idempotent can run it more than once, with unintended side effects, and a failure that is not transient should be reported rather than retried.

Retries need limits of their own. Waits grow between attempts, a step stops retrying after a set number of tries, and work that still fails moves to a held queue with its error, so a struggling system is not buried under repeated requests and nothing is silently dropped.

How does a workflow avoid sending the same message twice?

Each run carries an identifier, and before a step sends a message or creates a record, the workflow checks whether that identifier already completed the step. A retry or a repeated trigger then finds the earlier result and skips the step instead of repeating it.

How is an automated workflow changed safely once it is live?

A live workflow is changed safely by editing a copy, testing it against realistic cases including the failure paths, recording what changed and why, and switching over when no run is in progress. Runs started under the old rules finish under those rules, and the previous version is kept so a change can be rolled back.

Many breakages start elsewhere: a renamed field, a new required value, an expired credential or a vendor retiring an API version. Run logs and failure alerts catch these early, and a named owner reviews them rather than leaving them to whoever notices first.

Screen automation needs the closest watch, because it depends on the layout of another application. When that application changes, the workflow is tested again before it runs.

Everything included

  • Workflow automation
  • Business process automation
  • Approval and escalation flows
  • Data routing and assignment rules
  • Scheduled and triggered jobs
  • Screen automation where no API exists

From a failed step to recovery.

Automated steps fail when a system is slow, unavailable or sends something unexpected. A workflow built for that has a defined path from the failure to a recovered run.

  1. 01

    Detect

    The failed step is logged with the error, the input and the time it happened.

  2. 02

    Retry what is safe

    A temporary error is retried with increasing waits, only where repeating the step cannot duplicate anything.

  3. 03

    Hold and alert

    Work that still fails is held aside, and a named person is alerted with the details.

  4. 04

    Recover

    Once the cause is fixed, the held work is replayed or completed by hand, and recorded.

A simplified model. Which errors are temporary, how many retries are safe and who is alerted are decided for each workflow.

Why it matters

  • Work moves without chasing

    Each step starts when its trigger fires, so a request no longer waits for someone to remember it.

  • Decisions stay with people

    Approval points route the choices that need judgment to the person with authority, with a deadline and a reminder.

  • Failures are seen and recovered

    A failed step is logged, retried only where that is safe and raised to a named person, rather than stopping silently.

  • A process anyone can read

    Written rules and run logs show what the workflow does and did, so it can be changed with confidence.

Where it applies

  • A new inquiry arrives

    The inquiry is routed to an owner by service and region, the sender is acknowledged, and a follow-up task is scheduled.

  • A payment is completed

    The order is marked paid, the receipt is sent, and fulfillment starts once, even if the payment event arrives twice.

  • An appointment is booked

    The booking creates a calendar event, the customer receives a confirmation and a reminder, and staff see the schedule update.

  • A subscription changes

    An upgrade, renewal or cancellation updates the customer record in the CRM and notifies the account owner.

Technology and approach

  • The tool follows the process and the systems involved: a feature of existing software, an automation platform, custom code, or screen automation where no API exists.
  • Processes are mapped before they are automated, using a shared notation such as BPMN where a process has many paths.
  • Only temporary failures are retried, with increasing waits between attempts, and only for steps that cannot duplicate an effect when repeated.
  • Every run is logged with its trigger, input, steps and result, without storing personal data the log does not need.
  • Credentials are held in a secret store with the minimum permissions each step needs, never in a shared spreadsheet or a workflow description.
  • Workflows can run in automation accounts the business owns or in accounts we operate for it, with ownership and access written down either way.
07/RELATED

Related services

Talk to us about Workflow & Business Process Automation.

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