Ten capability areas, one engineering standard.

Into ten categories, each covering one discipline: web design and development, web apps and SaaS, UI/UX, branding and creative, SEO/AEO/GEO, performance and security, analytics and conversion optimization, integrations and automation, AI solutions, and hosting, maintenance and support. Individual services sit beneath the category they belong to.

No. Categories are how the catalog is organized, not how work is packaged. An engagement is scoped from the specific services you need, which frequently means parts of three or four categories — a build, the search architecture behind it, and the measurement that proves it worked.

Web design and development is paired with SEO, AEO and GEO, because search architecture has to be decided before the site is built. Web apps and SaaS pair with integrations and automation. Analytics and conversion optimization pairs with anything intended to generate leads or sales.

UI/UX and digital experience designs what the product is and how it behaves. Web design and development, and web apps and SaaS, build it. They are separate categories because design is frequently commissioned on its own — for an in-house development team, or to fix an interface before anything else is decided.

The work is delivered remotely, so location matters less than overlap in working hours and clarity about who makes decisions. What we do need is access to the systems involved, a named decision-maker, and agreement on how progress is reviewed.

Often the presenting problem is not the underlying one — a conversion problem turns out to be a measurement problem, and a traffic problem turns out to be a rendering problem. Describe the outcome you need rather than the service you think you want, and the first conversation is about diagnosis.